A rule: Value judgements must be made with measures that are well defined. Good and Bad are far too broad to lead us to a useful endpoint.
Some words we might use instead:
Optimal, sub-optimal, not optimal, etc.
Useful.
When a behavior supports movement towards a goal, and is efficient, it’s optimal
When it’s not efficient, it’s sub-optimal, and maybe we can improve it.
When it hurts movement toward the goal, it’s non-optimal, or better, not useful.
I’ll admit the phrase “not useful” is sub-optimal, since it’s a bit ambiguous.
Obfuscated Parrhesia 